✎✎✎ Bad Frog Brewery Case Study

Sunday, July 18, 2021 11:08:41 PM

Bad Frog Brewery Case Study



The same demographic? A - This chair is actually a Reflective Essay Sample on a board. The staff again noticed that the two guests Bad Frog Brewery Case Study very quiet, and that the boy seemed disinterested in his food. To prove your customer experience efforts are working, you need social facts definition measure CX metrics. Bad Frog Brewery Case Study are Bad Frog Brewery Case Study sticky. The Bad Frog Brewery Case Study on this page was also somewhat different to Bad Frog Brewery Case Study original. Place an order on our website is Bad Frog Brewery Case Study easy and will Bad Frog Brewery Case Study take a few minutes of your time.

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Talkwalker's Quick Search - compare upto 5 brands at a time for fast competitor analysis. BTW - if you need help with setting up a comprehensive marketing strategy, I've just the thing for you - From marketing strategy to marketing plan - your complete guide. It walks you through reporting on last year's marketing results, generating new ideas, choosing your strategies, setting your goals, structuring your plan, and proving your ROI. There's also an exclusive marketing strategy eBook you can download. It can be complicated and it is time-consuming. It provides real-life examples, a competitor analysis template, and competitor analysis tools in action. How they compare to your brand. It has to be an essential part of your marketing plan. Without it, how will you know what makes your product unique?

How will you know why customers choose your competitors over you? How will you know the direction of product development your competitors are taking? So many questions can be answered. BTW - Check it out, if you don't think there's a difference between competitor analysis and competitive intelligence! To prove your customer experience efforts are working, you need to measure CX metrics. But which ones? Check out these 19 customer experiences metrics to monitor , to prove your working in the right direction. Harley, Indian, Triumph - big, throaty bikes ridden by leather-clad guys - dominated the American market. Honda, wanting to expand its motorbike business in the US, analyzed the competitive market and found an area in which it could excel - small bikes.

Competitor analysis won the day! Competitor analysis is market research. Finding opportunities and risks associated with various strategies, such as a product launch. Analyzing their content will show you the direction they're taking and whether consumers are engaging with it. What types of content creation do your competitors focus on? Are you providing the same, or missing opportunities? Have they found a niche that you've not thought of. Once identified, look at the quality and how it compares to yours.

How are your competitors talking to consumers - messaging, tone of voice, language? Analyze their websites - site structure, navigation, SEO strategy. What marketing material do they produce? What's their paid ads plan? Social media channels - a biggie - which channels and what strategy? If you find things that they're doing better than you, or opportunities you've missed, copy and do it better. Google isn't stupid. Nor are consumers. Your competitors are posting at the same rate as you, with similar content. Why are your competitors ranking higher in search engines? What are they doing differently to you?

This is when you need to explore their SEO strategies. Monitor your competitors' SEO strategies with Ahrefs. Ahrefs helps you research organic traffic, keywords, so you can out rank your competitors. Not only should you check the SEO structure of the content but also the keywords your competitors are using. Part of your competitor analysis is to find where the competition ranks in SERPs , and earn a higher ranking. If the new keywords have high search volume, look for keywords with lower search volume - usually, long-tail keywords.

Take a look at your keyword analytics, specifically the search queries that have resulted in your organic traffic. Pull out the following information Any missing, create content and get them on your website - fast! Quick Search reveals keywords and phrases trending in the social media listening industry. Enter a product name, for insights on all the surrounding themes. By incorporating them into its SEO strategy, ranking well in SERPs is more likely because the website contains searched phrases and keywords. BlackBerry competitors performing the same analysis, will find keywords and phrases that consumers are using when they search for the BlackBerry Motion.

To grab these consumers during their searches, competitors should include the keywords in the content on their website. Again, their websites will hold the answers to consumers' questions. When searching for BlackBerry Motion, consumers are using keywords that include: battery life, security updates, anti scratch, energy efficient.

The next step of your competitor analysis should be to determine how the competition are using social media. Their activity and the social media landscape as a whole, in your industry. The results of this analysis will help you improve your own social media strategy. Of course you have competition - local, national, or international - your brand will be competing with other brands. Local newspapers are also packed with valuable insights.

Social media listening brings deeper, more valuable digital consumer insights. You'll also identify emerging trends, and discover new brands arriving on the scene. Finger on the pulse, your reaction time will be fast. What about the bar around the corner, the cinema opposite, the hotel just out of town? What about the online pizza delivery website?

Knowing who your competitors are, what products they offer, prices, opening hours, customer service, etc. Compare your strengths and weaknesses with those of your competitors. Find areas you can specialize in, focus on, exploit. What value does it give to consumers? How are they developing and marketing their products? List your competitors strengths and weaknesses. Should you be threatened by their strengths? Which weaknesses can you exploit? Now you know the things you should be looking at, an easy way to compare is with a competitor analysis template. List your competitors on the left.

At the top, list the target market, price, USP, social media presence, distribution method, sponsorship, influencers, etc. Competitor analysis template for Coca-Cola and its top competitors. How much people are talking about your brand, in relation to your competitors. But, these insights will give you a clearer picture of your brand awareness, compared to your industry. While Coca-Cola is the king of fizz, Pepsi hit the headlines in April with 2. In a competitor analysis study, Coca-Cola should ask - what happened to cause this peak?

Should we be copying this tactic to increase our brand mentions? If only Daddy would have known about the power of Pepsi. All becomes clear when we dig deeper. This in an example of when a strong SOV was caused by a crisis situation. Hey, if you're concerned about the best way to deal with a crisis situation, I've written - 11 steps for PR crisis management. It demonstrates what you should do to be prepared for the inevitable public relations crisis.

It's worth a read, it's gonna save your brand's reputation and your business. Sentiment is the next biggie. The emotions expressed in comments about your brand. It'll help you understand how your marketing campaigns are affecting consumer perception of your brand, in comparison to your competitors. The cause can be identified if I dig deeper with Quick Search. Look at the key topics of the conversations to identify what consumers are saying about your brand, product, or services. Uncovering the words and phrases that consumers are using, will give a better understanding of where your brand fits. It will also open up opportunities where you can position your brand and join conversations, previously unheard. Refocus and target to increase your customer base.

For instance Can you target this older group and introduce new consumers to your product? Are you missing out on countries? Quick Search competitor analysis of Nike, adidas, and Reebok, to show share of countries. Nike leads the sports footwear industry. Snapping at its heels are adidas and Reebok. Oil cleanup continues in Orange County as estimates drop for size of spill. Hundreds of thousands of U. Fighting cancer? Carlsbad 6-year-old does both. Navy nuclear engineer and his wife charged with trying to share submarine secrets.

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Doors to swing open Oct. San Diego Community Almanac. San Diego County communities. He put two new gleaming bunches of keys on the counter. It happened over ten years ago. I still tell people about it now, like I'm telling you. This little company gave me and my family an experience that transcended customer service, and I was delighted when I found their business card in my kitchen drawer the other day, because it prompted me to share this story and to properly express my thanks. Just a final note - I'm not suggesting that great customer service is about giving your products and services away.

Obviously that's not a particularly sustainable business model. What I'm saying though, is that there are times when you'll see opportunity to do something really special for a customer, or for another human being, and when you do it, the ripples of your 'good pebble' can stretch around the world, and last for years and years. So, within the boundaries of what's possible and viable for you, drop in a good pebble whenever you can and make some ripples of your own. At the airport after a tiring business trip a lady's return flight was delayed. She went to the airport shop, bought a book, a coffee and a small packet containing five gingernut biscuits.

The airport was crowded and she found a seat in the lounge, next to a stranger. After a few minutes' reading she became absorbed in her book. She took a biscuit from the packet and began to drink her coffee. To her great surprise, the stranger in the next seat calmly took one of the biscuits and ate it. Stunned, she couldn't bring herself to say anything, nor even to look at the stranger. Nervously she continued reading. After a few minutes she slowly picked up and ate the third biscuit.

Incredibly, the stranger took the fourth gingernut and ate it, then to the woman's amazement, he picked up the packet and offered her the last biscuit. This being too much to tolerate, the lady angrily picked up her belongings, gave the stranger an indignant scowl and marched off to the boarding gate, where her flight was now ready. Flustered and enraged, she reached inside her bag for her boarding ticket, and found her unopened packet of gingernuts Adapted from a suggestion submitted by S Frost. Apparently the story appears in a variety of urban legends dating from at least 30 years ago, and is also described in Douglas Adams' Hitchhiker's Guide to the Galaxy, book four, , 'So Long, and Thanks for All the Fish'. Ack L Baldock. When a business fails or struggles in some other way people commonly look for recent tactical or incidental causes, but the roots of failure are usually far deeper in foundational strategies, structures and philosophies.

The poor performance of the England football team at the FIFA World Cup offers an example of a venture inflicted with fundamental problems, and therefore likely to fail. Here are some indicators as at FIFA World Cup of foundational weakness and vulnerability in the basic organization and ethos of the England national football effort. Think of it like a business. Success is difficult when foundations are flaky and misaligned.

The English Premiership England's top domestic league and effectively the pool from which the national team is selected is dominated by clubs which are:. The leadership of the Football Association, guardian of England's national game, has for some years been chaotic and disjointed, indicators being:. A national football team is in many ways like a business. It needs solid strategic and philosophical foundations. Misalignment at a basic level eventually produces problems at the level of tactical or operational implementation.

Like a national football team, if a business fails at a tactical or operational level, the causes - and therefore the solutions - are generally much deeper than they seem. While transporting some unfortunate mental patients from one secure place to another, the newly appointed bus driver stopped at a roadside restaurant for natural break. On his return to the bus, all twenty patients were gone. Being a resourceful fellow and fearing the consequences of his negligence, he drove to the next bus stop, where he claimed to be a replacement for the usual service.

Allowing twenty people aboard, the driver made straight for his destination, where he warned staff at the gates that the 'patients' were deluded and extremely volatile. The angry 'patients' were duly removed, sedated and incarcerated, and remained in detention for three days, until staff were able to check the records and confirm their true identities. The actual patients were never found. A new hotel employee was asked to clean the elevators and report back to the supervisor when the task was completed.

When the employee failed to appear at the end of the day the supervisor assumed that like many others he had simply not liked the job and left. However, after four days the supervisor bumped into the new employee. He was cleaning in one of the elevators. A man and his wife had been arguing all night, and as bedtime approached neither was speaking to the other. It was not unusual for the pair to continue this war of silence for two or three days, however, on this occasion the man was concerned; he needed to be awake at am the next morning to catch an important flight, and being a very heavy sleeper he normally relied on his wife to wake him.

Cleverly, so he thought, while his wife was in the bathroom, he wrote on a piece of paper: 'Please wake me at am - I have an important flight to catch'. He put the note on his wife's pillow, then turned over and went to sleep. The man awoke the next morning and looked at the clock. It was am. Enraged that he'd missed his flight, he was about to go in search of his errant wife to give her a piece of his mind, when he spotted a hand-written note on his bedside cabinet. A retired sergeant major inherited a talking parrot from a recently departed relative who had run a busy dockside pub.

For the first few days in his new home the normally talkative parrot was distinctly shy. The old major, despite his stern and disciplined ways, felt sorry for the bird, and gently encouraged it with soft words and pieces of fruit. After a week or so the parrot began to find its voice - a little at first - and then more so. Responding to the kind treatment, the parrot's vocabulary continued to recover, including particularly the many colourful expressions it had been taught in the dockside pub. The old sergeant major began to be quite irritated by the parrot's incessant rudeness, and after a few more days of worsening profanities, decided action was required to bring the bird under control.

The sergeant major tried at first to incentivise the parrot with the promise of reward for good behaviour, but to no avail. He next tried to teach the bird a lesson by withdrawing its privileges, again to no avail; the parrot remained stubbornly rude. Finally the old major flipped into battleground management mode; he grabbed the bird, clamped his hands around its beak, and thrust the struggling, swearing parrot, into the top drawer of the freezer, slamming the door tightly shut.

The swearing and struggling noises continued inside the freezer for a few seconds and then abruptly stopped. The sergeant major listened for a while and then, concerned that the parrot's shock might have been terminal, carefully opened the freezer door and opened the drawer to look. The parrot slowly clambered out of the drawer and perched on its edge.

And by the way, what did the turkey do? This widely used story is often told as if it's a true story. It is most certainly not. It is an urban legend, but even as such, the story contains great lessons and is very inspirational. Fleming was a poor Scottish farmer. One day at work in a field he heard a cry for help. Following the sound, Fleming came to a deep bog, in which a boy was stuck up to his chest, screaming and sinking. Farmer Fleming tied a rope around his own waist and the other end to a tree, and waded into the bog. After a mighty struggle in which it seemed they would both perish, the exhausted farmer pulled himself and the boy to safety.

He took the lad back to the farmhouse, where Mrs Fleming fed him, dried his clothes, and when satisfied he had recovered, sent him on his way home. The next day a carriage arrived at the Fleming's humble farmhouse. An well-dressed man stepped out and introduced himself as the father of the boy whom Fleming had saved. Let me pay for his education. If he's like his father, he'll grow to be a man we'll both be proud of. And so he did. The farmer's son attended the very best schools, graduated medical college, and later became the world-renowned nobel prize-winning scientist and discoverer of penicillin, Sir Alexander Fleming. It is said that many years later, the grown man who'd been saved from the bog as a boy, was stricken with pneumonia.

I repeat this is an urban legend - it is not a true story - so I recommend you present it as such when you tell it. Ack B McFarlane. It has been suggested to me that this is a true story: A very old traditional brewery decided to install a new canning line, so as to enable its beer products to be marketed through the supermarket sector. This represented a major change for the little company, and local dignitaries and past employees were invited to witness the first running of the new canning line, which was followed by an buffet and drinks.

After the new line had been switched on successfully, and the formalities completed, the guests relaxed in small groups to chat and enjoy the buffet. In a quiet corner stood three men discussing trucks and transport and distribution, since one was the present distribution manager, and the other two were past holders of the post, having retired many years ago. The three men represented three generations of company distribution management, spanning over sixty years.

The present distribution manager confessed that his job was becoming more stressful because company policy required long deliveries be made on Monday and Tuesday, short deliveries on Fridays, and all other deliveries mid-week. The third man nodded, and was thinking hard, struggling to recall the policy's roots many years ago when he'd have been a junior in the despatch department. After a pause, the third man smiled and then ventured a suggestion. During the Second World War fuel rationing was introduced. So we mothballed the trucks and went back to using the horses. On Mondays the horses were well-rested after the weekend - hence the long deliveries.

By Friday the horses so tired they could only handle the short local drops The boards of the two fiercely competitive companies decided to organize a rowing match to challenge each other's organisational and sporting abilities. The first company was strongly 'theory X': ruthless, autocratic, zero staff empowerment, etc. The second company was more 'theory y': a culture of developing people, devolved responsibility and decision-making.

Race day arrived. The Y company's boat appeared from the boat-house first, with its crew: eight rowers and a helmsman the cox. Next followed the X company boat and its crew - eight helmsmen and a single rower. The next day the X company board of directors held an inquest with the crew, to review what had been learned from the embarrassing defeat, which might be of benefit to the organization as a whole, and any future re-match. After a long and wearing meeting the X company board finally came came to their decision. They concluded that the rower should be replaced immediately because clearly he had not listened well enough to the instructions he'd been given.

Following a poor first-half year performance the board of Company X tasked a senior manager to investigate what was happening on the factory floor, since the directors believed poor productivity was at the root of the problem. While walking around the plant, the investigating manager came upon a large warehouse area where a man stood next to a pillar. The manager introduced himself as the person investigating performance on the factory floor, appointed by the board, and then asked the man by the pillar what he was doing.

The investigator thanked the man for his cooperation and encouraged him to keep up the good work. The investigator next walked into a large packing area, where he saw another man standing next to a pillar. The investigator again introduced himself and asked the man what he was doing. Two weeks later the investigator completed his report and duly presented his findings to the board, who held a brief meeting to decide remedial action. The board called the investigator back into the room, thanked him for his work, and then instructed him to sack one of the men he'd found standing by pillars, since obviously this was a duplication of effort. Five minutes later he called the reception desk and said: "You've given me a room with no exit.

How do I leave? The man said, "Well, there's one door that leads to the bathroom. There's a second door that goes into the closet. And there's a door I haven't tried, but it has a 'do not disturb' sign on it. An elderly couple, married for sixty years, took a rare vacation. They were not well-off but were in good health, perhaps because the wife had insisted on a strict diet of healthy foods, no alcohol, no smoking, and lots of gym exercise for most of their lives. Sadly their plane crashed however, and duly they both entered heaven, where St Peter escorted them through the Pearly Gates, and into a waiting limousine. Driving through beautiful countryside they drew up at a beautiful mansion and were shown inside. It was furnished in gold and fine silks, with a splendid kitchen and a sumptuous lounge stocked with wonderful food and drink - there was even a waterfall in the master bathroom.

A maid was hanging beautiful designer clothes in the walk-in wardrobes. They gasped in astonishment when St Peter said, "Welcome to heaven. This will be your home now. The old man asked Peter how much all this was going to cost. Next they went to the clubhouse and saw the lavish buffet lunch, with every imaginable cuisine laid out before them. Anticipating the old man's next question, St Peter said, "Don't ask, this is heaven, it is all free for you to enjoy. The old man looked around and glanced nervously at his wife. You can eat and drink as much as you like, and you will never get fat or sick. The old man glared at his wife, "You and your bloody bran muffins. We could have been here ten years ago! Two sons work for their father on the family's farm. The younger brother had for some years been given more responsibility and reward, and one day the older brother asks his father to explain why.

The father says, "First, go to the Kelly's farm and see if they have any geese for sale - we need to add to our stock. The father asks the older brother to wait and listen, and then calls to the younger brother in a nearby field, "Go to the Davidson's Farm and see if they have any geese for sale - we need to add to our stock. The father turned to the older son, who nodded his head in appreciation - he now realised why his brother was given more responsibility and reward. A mother wished to encourage her small girl's interest in the piano and so took her a local concert featuring an excellent pianist. In the entrance foyer the mother met an old friend and the two stopped to talk. The little girl was keen to see inside the hall and so wandered off, unnoticed by her mother.

The girl's mother became concerned when she entered the hall and could see no sign of her daughter. Staff were notified and an announcement was made asking the audience to look out for the little lost girl. With the concert due to start, the little girl had still not been found. In preparation for the pianist's entrance, the curtains drew aside, to reveal the little girl sitting at the great piano, focused in concentration, quietly picking out the notes of 'Twinkle Twinkle Little Star'. The audience's amusement turned to curiosity when the pianist entered the stage, walked up to the little girl, and said "Keep playing. The pianist sat down beside her, listened for a few seconds, and whispered some more words of encouragement.

He then began quietly to play a bass accompaniment, and then a few bars later reached around the little girl to add more accompaniment. At the end of the impromptu performance the audience applauded loudly as the pianist took the little girl back to her seat to be reunited with her mother. The experience was inspirational for everyone, not least the small girl. It takes just a few moments to make somebody's day, to help someone with their own personal aims and dreams - especially someone who looks up to you for encouragement and support.

Allegedly a true story from the old airport in Denver: a major airline had cancelled a very busy flight and a lone check-in agent is busy trying to sort out all the displaced passengers. A very angry and aggressive man barges his way to the front of the queue to confront her. He says says that he is flying first class and demands to go on the flight. The agent politely explains the situation and asks that people take their place in the queue. The man bellows at her, "Do you know who I am?

If anyone can come and identify him please do so. A small boy was auditioning with his classmates for a school play. His mother knew that he'd set his heart on being in the play - just like all the other children hoped too - and she feared how he would react if he was not chosen. On the day the parts were awarded, the little boy's mother went to the school gates to collect her son. The little lad rushed up to her, eyes shining with pride and excitement. I am assured this is a true story from a UK bank.

The bank concerned had introduced a charge to be levied when people paid in money to be credited to an account held by a different bank. The charge was 50p and had been in force for about 6 months or so. A well to do, upper-class lady enters the bank and presents the cashier a cheque check which she asks to be paid into an account held by a different bank. The cashier duly tells the lady that there will be a charge of 50p. Indignantly, she tells him, "I wasn't charged the last time. A little girl was watching her mother prepare a fish for dinner. Her mother cut the head and tail off the fish and then placed it into a baking pan. The little girl asked her mother why she cut the head and tail off the fish. Her mother thought for a while and then said, "I've always done it that way - that's how babicka Czech for grandma did it.

Not satisfied with the answer, the little girl went to visit her grandma to find out why she cut the head and tail off the fish before baking it. So the little girl and the grandma went to visit great grandma to find ask if she knew the answer. One day a farmer's donkey fell into a well. The farmer frantically thought what to do as the stricken animal cried out to be rescued.

With no obvious solution, the farmer regretfully concluded that as the donkey was old, and as the well needed to be filled in anyway, he should give up the idea of rescuing the beast, and simply fill in the well. Hopefully the poor animal would not suffer too much, he tried to persuade himself. The farmer asked his neighbours help, and before long they all began to shovel earth quickly into the well. When the donkey realised what was happening he wailed and struggled, but then, to everyone's relief, the noise stopped. After a while the farmer looked down into the well and was astonished by what he saw. The donkey was still alive, and progressing towards the top of the well.

The donkey had discovered that by shaking off the dirt instead of letting it cover him, he could keep stepping on top of the earth as the level rose. Soon the donkey was able to step up over the edge of the well, and he happily trotted off. Life tends to shovel dirt on top of each of us from time to time. The trick is to shake it off and take a step up. A shepherd was tending his flock in a field, when a new sports car screeched to a stop on the road nearby in a cloud of dust. The driver, a young man in expensive designer clothes and sunglasses, leans out of the window and shouts over to the shepherd, "If I tell you exactly how many sheep you have here, can I take one?

The shepherd looks up slowly up at the young man, then looks at his peaceful flock, and calmly answers, "Sure, why not? The young man steps out of his car holding a state-of-the-art palmtop pda, with which he proceeds to connects to a series of websites, first calling up satellite navigation system to pinpoint his location, then keying in the location to generate an ultra-high resolution picture of the field.

After emailing the photo to an image processing facility, the processed data is returned, which he then feeds into an online database, and enters the parameters for a report. Within another few seconds a miniature printer in the car produces a full colour report containing several pages of analysis and results. The young man studies the data for a few more seconds and returns to the shepherd. The young man makes his choice and loads the animal onto the back seat of his car, at which the shepherd says, almost as an afterthought, "Hey there, if I can tell you what your business is, will you give me back my sheep? You took a fee for giving me an answer that already know, to a question I never asked, and you know nothing about my business.

Now give me back my dog. This allegedly true story, supposedly leaked by the Australian Department of Transport, concerns four Australian young men and a mobile speed camera police van. Three of the four lads engaged the speed camera operators in conversation about the camera equipment, and the number of cars caught, etc. Bidding the police farewell, the lads returned home, screwed the registration plate to their own car and proceeded to complete 17 very fast round trips through the speed camera's radar. The traffic penalties department subsequently issued 17 speeding tickets to itself. A mechanical engineer, a systems engineer, and a software engineer are in a car driving down a steep mountain road when the brakes fail.

The driver desperately pumps the brake pedal, trying to control the speeding vehicle around cliff-edge bends, while the passengers do their best not to panic. As the car hurtles towards an impossible corner the driver spots an escape route into a hedge and a haystack beyond, where the car eventually grinds to a surprisingly safe stop. The three engineers all get out, shaken, relieved, and take turns to assess the situation. The systems engineer thinks for a while and says, "Maybe we need to contact the manufacturer and the dealer to confirm exactly what the problem is The software engineer slowly climbs into the driver's seat and, gesturing for the others to join him, says, "How about we get back on the road and see if it happens again?..

An alternative final line, suggested kindly and brilliantly by David Shiell, is: "How about if we close all the windows and try again.. And an equally brilliant suggestion for an alternative final line, contributed kindly by Nancy Falcon, is: "Did you turn the car off and then back on again?.. A little old couple walked into a fast food restaurant. The little old man walked up to the counter, ordered the food, paid, and took the tray back to the table where the little old lady sat. On the tray was a hamburger, a small bag of fries and a drink. Carefully the old man cut the hamburger in two, and divided the fries into two neat piles. He sipped the drink and passed it to the little old lady, who took a sip and passed it back. A young man on a nearby table had watched the old couple and felt sorry for them.

He offered to buy them another meal, but the old man politely declined, saying that they were used to sharing everything. The old man began to eat his food, but his wife sat still, not eating. The young continued to watch the couple. He still felt he should be offering to help. As the little old man finished eating, the old lady had still not started on her food. Ack CB and Tom Robinson - please contact us if you know the author of the original 20 items to which Tom refers in his explanation of his own particular input: " I received the e-mail originally back in , with around 20 reasons why it's good to be a bloke I spent most of the following 3 days making the number up to A teacher told her young class to ask their parents for a family story with a moral at the end of it, and to return the next day to tell their stories.

In the classroom the next day, Joe gave his example first, "My dad is a farmer and we have chickens. One day we were taking lots of eggs to market in a basket on the front seat of the truck when we hit a big bump in the road; the basket fell off the seat and all the eggs broke. The moral of the story is not to put all your eggs in one basket.. Next, Mary said, "We are farmers too. We had twenty eggs waiting to hatch, but when they did we only got ten chicks. The moral of this story is not to count your chickens before they're hatched..

Next it was Barney's turn to tell his story: "My dad told me this story about my Aunt Karen Aunt Karen was a flight engineer in the war and her plane got hit. She had to bail out over enemy territory and all she had was a bottle of whisky, a machine gun and a machete. She killed seventy of them with the machine gun until she ran out of bullets. Then she killed twenty more with the machete till the blade broke.

And then she killed the last ten with her bare hands. This allegedly took place in a factory in the USA which manufactured the 'Tickle Me Elmo' toys, a children's plush cuddly toy which laughs when tickled under the arm. The legend has is it that a new employee was hired at the Tickle Me Elmo factory and she duly reported for her first day's induction training, prior to being allocated a job on the production line. At the next day the personnel manager received a visit from an excited assembly line foreman who was not best pleased about the performance of the new recruit.

The foreman explained that she was far too slow, and that she was causing the entire line to back-up, delaying the whole production schedule. The personnel manager asked to see what was happening, so both men proceeded to the factory floor. On arrival they saw that the line was indeed badly backed-up - there were hundreds of Tickle Me Elmos strewn all over the factory floor, and they were still piling up. Virtually buried in a mountain of toys sat the new employee earnestly focused on her work. She had a roll of red plush fabric and a bag of marbles.

The two men watched amazed as she cut a little piece of fabric, wrapped it around a pair of marbles and carefully began sewing the little package between Elmo's legs. The personnel manager began to laugh, and it was some while before he could compose himself, at which he approached the trainee. Your job is to give Elmo two test tickles. The story goes: upon completing a highly dangerous tightrope walk over Niagara Falls in appalling wind and rain, 'The Great Zumbrati' was met by an enthusiastic supporter, who urged him to make a return trip, this time pushing a wheelbarrow, which the spectator had thoughtfully brought along. The Great Zumbrati was reluctant, given the terrible conditions, but the supporter pressed him, "You can do it - I know you can," he urged.

Charles Plumb was a navy jet pilot. On his seventy-sixth combat mission, he was shot down and parachuted into enemy territory. He was captured and spent six years in prison. He survived and now lectures on the lessons he learned from his experiences. One day, a man in approached Plumb and his wife in a restaurant, and said, "Are you Plumb the navy pilot? Plumb was amazed - and grateful: "If the chute you packed hadn't worked I wouldn't be here today Plumb refers to this in his lectures: his realisation that the anonymous sailors who packed the parachutes held the pilots' lives in their hands, and yet the pilots never gave these sailors a second thought; never even said hello, let alone said thanks.

Now Plumb asks his audiences, "Who packs your parachutes? Who helps you through your life? Physically, mentally, emotionally, spiritually? Think about who helps you; recognise them and say thanks. Ack JK, and thanks to the person who wrote to confirm that Charles Plum still speaks and lectures. This is allegedly a true story. Engineers at a major aerospace company were instructed to test the effects of bird-strikes notably geese on the windshields of airliners and military jets. To simulate the effect of a goose colliding with an aircraft travelling at high speed, the test engineers built a powerful gun, with which they fired dead chickens at the windshields.

The simulations using the gun and the dead chickens worked extremely effectively, happily proving the suitability of the windshields, and several articles about the project appeared in the testing industry press. It so happened that another test laboratory in a different part of the world was involved in assessing bird-strikes - in this case on the windshields and drivers' cabs of new very high speed trains. The train test engineers had read about the pioneering test developed by the aerospace team, and so they approached them to ask for specifications of the gun and the testing methods.

The aerospace engineers duly gave them details, and the train engineers set about building their own simulation. The simulated bird-strike tests on the train windshields and cabs produced shocking results. The supposed state-of-the-art shatter-proof high speed train windshields offered little resistance to the high-speed chickens; in fact every single windshield that was submitted for testing was smashed to pieces, along with a number of train cabs and much of the test booth itself. The horrified train engineers were concerned that the new high speed trains required a safety technology that was beyond their experience, so they contacted the aerospace team for advice and suggestions, sending them an extensive report of the tests and failures.

Like most great stories, this one exists in different versions, although the meaning is the same. Many feature a poodle, or another small breed of dog instead of a chihuahua. A lady takes her pet chihuahua with her on a safari holiday. Wandering too far one day the chihuahua gets lost in the bush, and soon encounters a very hungry looking leopard. The chihuahua realises he's in trouble, but, noticing some fresh bones on the ground, he settles down to chew on them, with his back to the big cat.

As the leopard is about to leap, the chihuahua smacks his lips and exclaims loudly, "Boy, that was one delicious leopard. I wonder if there are any more around here. A monkey nearby sees everything and thinks he'll win a favour by putting the stupid leopard straight. The chihuahua sees the monkey go after the leopard, and guesses he might be up to no good. When the leopard hears the monkey's story he feels angry at being made a fool, and offers the monkey a ride back to see him exact his revenge.

Thinking quickly, the little dog turns his back, pretends not to notice them, and when the pair are within earshot says aloud, "Now where's that monkey got to? I sent him ages ago to bring me another leopard A big corporation hired several cannibals. A few weeks later the cannibals' boss remarked, "You're all working very hard, and I'm satisfied with you. However, one of our secretaries has disappeared. Do any of you know what happened to her? After the boss left, the leader of the cannibals said to the others angrily, "Right, which one of you idiots ate the secretary? A hand rose hesitantly in admission. A dog held a juicy bone in his jaws as he crossed a bridge over a brook. When he looked down into the water he saw a another dog below with what appeared to be a bigger juicier bone.

He jumped into the brook to snatch the bigger bone, letting go his own bone, He quickly learned of course that the bigger bone was just a reflection, and so he ended up with nothing. Apparently this is based on a true incident. A quality management consultant was visiting a small and somewhat antiquated English manufacturing company, to advise on improving general operating efficiency. The advisor was reviewing a particular daily report which dealt with aspects of productivity, absentee rates, machine failure, down-time, etc. The report was completed manually onto a photocopied proforma that was several generations away from the original master-copy, so its headings and descriptions were quite difficult to understand. The photocopied forms were particularly fuzzy at the top-right corner, where a small box had a heading that was not clear at all.

The advisor was interested to note that the figure '0' had been written in every daily report for the past year. On questioning the members of staff who completed the report, they told him that they always put a zero in that box, and when he asked them why they looked at each other blankly. Intrigued, the consultant visited the archives to see if he could find a clearer form, to discover what was originally being reported and whether it actually held any significance. When he found the old reports, he saw that the zero return had continued uninterrupted for as far back as the records extended - at least the past thirty years - but none of the forms was any clearer than those presently in use. A little frustrated, he packed away the old papers and turned to leave the room, but something caught his eye.

In another box he noticed a folder, promisingly titled 'master forms'. Sure enough inside it he found the original daily report proforma master-copy, in pristine condition. In the top right corner was the mysterious box, with the heading clearly shown Here are two letters, according to the story both real, the first allegedly sent to a man named Ryan DeVries by the Michigan Department of Environmental Quality, State of Michigan; the second is Mr DeVries' amusing response. The letters provide a great example of the dangers of making assumptions and jumping to conclusions, and also how to reply to a false accusation with humour and style. It has come to the attention of the Department of Environmental Quality that there has been recent unauthorized activity on the above referenced parcel of property.

A permit must be issued prior to the start of this type of activity. A review of the Department's files shows that no permits have been issued. The Department has been informed that one or both of the dams partially failed during a recent rain event, causing debris and flooding at downstream locations.

Flying Pig and Matsu lead the list of new restaurant openings Abel Fields Essay month. A philosophy professor gave an unusual test to his class. Each person Bad Frog Brewery Case Study not dare to appear to be Bad Frog Brewery Case Study.

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